Marketing Research And Analysis Assignment 2 Answers 2021:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 2 of 2021.
1. Which of the following scale has the characteristics of description and order but not distance?
2. The role of a moderator becomes important in-
Answer:- Focus group interview
3. In_____________, by interpreting behavior of others, the respondents reveal traits of their own personality.
Answer:- Projective techniques
4. In which of the following projective technique the respondent is required to build the response in the form of a story dialogue and description?
Answer:- Construction Techniques
5. Response Error is a type of-
Answer:- Non-sampling error
Answer:- In-depth interviews
Answer:- Surrogate Information error
Answer:- Interval and Ratio
9. A researcher wishes to know about brand preference of consumers. He has asked the respondents to distribute 100 points between 6 brand options based on how positively they view a brand.
Answer:- Constant Sum Scale
10. As we move along the type of measurement scales, the accuracy, quality of information and possibility of number of operations increase.
Answer:- Nominal, Ordinal, Interval, Ratio