Marketing Research And Analysis Assignment 2 Answers 2021:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 2 of 2021.
1. Which of the following scale has the characteristics of description and order but not distance?
2. The role of a moderator becomes important in-
Answer:- Focus group interview
3. In_____________, by interpreting behavior of others, the respondents reveal traits of their own personality.
Answer:- Projective techniques
4. In which of the following projective technique the respondent is required to build the response in the form of a story dialogue and description?
Answer:- Construction Techniques
5. Response Error is a type of-
Answer:- Non-sampling error
6. Laddering, Hidden Issue Questioning are techniques widely used in-
Answer:- In-depth interviews
7. _____________error refers to the variation between the response needed and information sought by the researcher.
Answer:- Surrogate Information error
8. Which of the following scales are metric scales?
Answer:- Interval and Ratio
9. A researcher wishes to know about brand preference of consumers. He has asked the respondents to distribute 100 points between 6 brand options based on how positively they view a brand.
Which scale has been used in the above situation?
Answer:- Constant Sum Scale
10. As we move along the type of measurement scales, the accuracy, quality of information and possibility of number of operations increase.
Choose the correct order for the measurement scales in the light of above statement.
Answer:- Nominal, Ordinal, Interval, Ratio