Marketing Research And Analysis Assignment 7 Answers 2021:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 7 of 2021.
NPTEL Marketing Research And Analysis Assignment 7 Answers 2021
Q1. A Researcher wishes to decide upon the number of clusters, which among the following could be considered by him/her in initiating it?
Answer:- The clusters with minimum distance between can be considered together as one
Q2. Which of the following is important while understanding and researching the international markets?
Answer:- All of these
Q3. A researcher wishes to see the impact of multiple independent variables on multiple dependent variables. The dependent variables are measured on metric scale while the independent variables are measured on non-metric scale. Which of the following technique will be useful in this case?
Answer:- MANOVA
Mean 1, standard deviation 0
Mean 0, standard deviation 1
Mean 1, standard deviation -1
Mean and S.D. will depend on and differ according to the data points
Answer:- Mean 0, standard deviation 1
Q5. Which of the following is a tree like structure used for allocating data points to clusters?
Decision tree
Scree plot
Dendrogram
Heat Map
Answer:- Dendrogram
Q6. In which of the following method, two points which are nearest to each other are considered and thus the shortest distance is used.
Single linkage method
Complete linkage method
Centroid method
Ward’s method
Answer:- Single linkage method
Q7. Data collection is more challenging in case of Rural markets. Which of the following from the given suggestions will not work in getting this problem solved?
Participatory methods should be used while collecting data
Self-administered methods would work great because rural people are generally introverted
Observation methods will work great in collecting data from rural markets
All of these will work great in collecting data from rural markets
Answer:- Self-administered methods would work great because rural people are generally introverted
Q8. In which of the following method of data collection, the sample size is large and heterogeneous & the moderator’s role is very less.
Focus Group method
In-depth interviews
Participatory Rural Appraisal
All of these
Answer:- Participatory Rural Appraisal
Q9. Which of the following is the objective of Discriminant Analysis?
Development of discriminant functions, or linear combinations of the predictor or independent variables, that best discriminate between the categories of the criterion or dependent variable (groups).
Examination of whether significant differences exist among the groups, in terms of the predictor variables.
Determination of which predictor variables contribute to most of the intergroup differences
All of these
Answer:- All of these
Q10. While deciding the number of clusters two approaches are famous- hierarchical and non-hierarchical, Scree-plot is the graphical representation of which approach?