Marketing Research And Analysis Assignment 7 Answers 2021:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 7 of 2021.
NPTEL Marketing Research And Analysis Assignment 7 Answers 2021
Q1. A Researcher wishes to decide upon the number of clusters, which among the following could be considered by him/her in initiating it?
Answer:- The clusters with minimum distance between can be considered together as one
Q2. Which of the following is important while understanding and researching the international markets?
Answer:- All of these
Q3. A researcher wishes to see the impact of multiple independent variables on multiple dependent variables. The dependent variables are measured on metric scale while the independent variables are measured on non-metric scale. Which of the following technique will be useful in this case?
Answer:- MANOVA
Answer:- Mean 0, standard deviation 1
Q5. Which of the following is a tree like structure used for allocating data points to clusters?
Answer:- Dendrogram
Answer:- Single linkage method
Q7. Data collection is more challenging in case of Rural markets. Which of the following from the given suggestions will not work in getting this problem solved?
Answer:- Self-administered methods would work great because rural people are generally introverted
Q8. In which of the following method of data collection, the sample size is large and heterogeneous & the moderator’s role is very less.
Answer:- Participatory Rural Appraisal
Q9. Which of the following is the objective of Discriminant Analysis?
Answer:- All of these
Q10. While deciding the number of clusters two approaches are famous- hierarchical and non-hierarchical, Scree-plot is the graphical representation of which approach?