**Marketing Research And Analysis Assignment 7 Answers 2021**:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 7 of 2021.

## NPTEL Marketing Research And Analysis Assignment 7 Answers 2021

Q1. A Researcher wishes to decide upon the number of clusters, which among the following could be considered by him/her in initiating it?

Answer:- The clusters with minimum distance between can be considered together as one

Q2. Which of the following is important while understanding and researching the international markets?
Mean 1, standard deviation 0
Mean 0, standard deviation 1
Mean 1, standard deviation -1
Mean and S.D. will depend on and differ according to the data points
Single linkage method
Complete linkage method
Centroid method
Ward’s method
Participatory methods should be used while collecting data
Self-administered methods would work great because rural people are generally introverted
Observation methods will work great in collecting data from rural markets
All of these will work great in collecting data from rural markets

Answer:- All of these

Q3. A researcher wishes to see the impact of multiple independent variables on multiple dependent variables. The dependent variables are measured on metric scale while the independent variables are measured on non-metric scale. Which of the following technique will be useful in this case?

Answer:- MANOVA

Answer:- Mean 0, standard deviation 1

Q5. Which of the following is a tree like structure used for allocating data points to clusters?
Decision tree
Scree plot
Dendrogram
Heat Map

Answer:- Dendrogram

Answer:- Single linkage method

Q7. Data collection is more challenging in case of Rural markets. Which of the following from the given suggestions will not work in getting this problem solved?

Answer:- Self-administered methods would work great because rural people are generally introverted

Q8. In which of the following method of data collection, the sample size is large and heterogeneous & the moderator’s role is very less.
Focus Group method
In-depth interviews
Participatory Rural Appraisal
All of these
Development of discriminant functions, or linear combinations of the predictor or independent variables, that best discriminate between the categories of the criterion or dependent variable (groups).
Examination of whether significant differences exist among the groups, in terms of the predictor variables.
Determination of which predictor variables contribute to most of the intergroup differences
All of these

Answer:- Participatory Rural Appraisal

Q9. Which of the following is the objective of Discriminant Analysis?

Answer:- All of these

Q10. While deciding the number of clusters two approaches are famous- hierarchical and non-hierarchical, Scree-plot is the graphical representation of which approach?
Hierarchical
Non-Hierarchical
Both Hierarchical and non-hierarchical
Scree plot is not for deciding clusters

Answer:- Scree plot is not for deciding clusters

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