NPTEL Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023 [Week] :- Hello students in this article we are going to share Answers of NPTEL Consumer Behaviour Assignment 1 2023.

NPTEL Consumer Behaviour Assignment 1 Answers 2023

1.Which among the following options represent five main buying roles?

a. Initiator, Influencer, Decider, Buyer, and User
b. Initiator, Influencer, Developer, Buyer, and User
c. Initiator, Producer, Decider, Buyer, and User
d. Initiator, Disposer, Developer, Buyer, and User

Answer:- a

2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process.

a. Need Recognition, Information Search
b. Need Creation, Need Fulfilment
c. Need Development, Demand Fulfilment
d. None of the above

Answer:- a

3. Region, city size, population density and climate are the basis of ……………… segmentation.

a. geographic
b. demographic
c. psychographic
d. benefit

Answer:- a

4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions?

a. Aging population
b. Working women
c. Single-person households
d. None of the above

Answer:- c

5. Present outlook of consumption basket suggests that consumers have shifted from:

a. Individualism to Collectivism
b. Collectivism to Individualism
c. Individualism to Communalism
d. None of the above

Answer:- b

6. Market Segmentation is a process of dividing a market into groups of individuals with ___________ needs.

a. Homogeneous
b. Heterogeneous
c. Indigenous
d. Exotic

Answer:- a

7. __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour.

a. Accessibility
b. Congruity
c. Measurability
d. Sustainability

Answer:- b

8. __________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.

a. Positioning
b. Re-Positioning
c. Segmentation
d. Targeting

Answer:- a

9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________

a. National commission
b. District forum
c. State commission
d. None of the above

Answer:- b

10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives?

a. Approach–approach conflict
b. Avoidanceavoidance conflict
c. Approach–avoidance conflict
d. None of the above.

Answer:- b

About the course:

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
Date and Time of Exams: 26 March 2023 Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.


Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Leave a Comment