Marketing Research And Analysis Assignment 8 Answers 2021:-In this post we have provided the answers to the Marketing Research And Analysis Assignment 8 of 2021.
NPTEL Marketing Research And Analysis Assignment 8 Answers 2021
Answer:- Concise, avoiding unnecessary explanations and anomalies
Q2. Adherence to Ethical practices in marketing research publications-
Answer:- All except (a)
Q3. While preparing a research report, list of abbreviations ________
Answer:- Should be added to make the readers understand the report better
Q4. Which of the following refers to the class of procedures used to represent perceptions or preferences of consumers through a spatial map?
Answer:- Multi-Dimensional Scaling
Q5. Consider the following statements. Which of the following is true about Conjoint Analysis?
Answer:- Both a & b are true
Q6. Which among the following is/are most vulnerable to compromise in research ethics?
Answer:- C & D only
Answer:- All of the above
Q8. In Multi-Dimensional Scaling (MDS), if the distance between the original and the perceived value is more, that is, if the stress value is more it implies______________.
Answer:- Poorer fit
Q9. In the wake of growing competition to eliminate unnecessary attribute combinations and to focus on the most desirable ones, a company wishes to know what attributes of a brand/product are most preferred by consumers. Which of the following will be useful in the given situation?
Answer:- Conjoint Analysis
Q10. The executive summary should concisely describe all EXCEPT-
Answer:- Detailed Statistical Tests